James Ashford, President & CEO of Yellow Assistance (www.yellowassistance.com) recently spoke at the Kelsey Conference in Atlanta, GA, the ADP Conference in San Antonio, TX and will be speaking at Kelsey’s ILM:08 conference in Santa Clara in Mid November 2008. The question is “WHY?”

Yellow Assistance has developed a software platform called Yellow Assistance Publisher Partnership Program, or YAP3 for short, which will enable independent phone directories to compete against the top national business directories online. The best part is that Yellow Assistance has decided to share this platform at no charge to all independent directories. That’s right – for free.

Please go to partner.yellowassistance.com. and watch the features and benefits video to gain a better understanding of “why” Yellow Assistance would offer their software platform free to the independents.

Key Features:

Professional, Integrated Site
19 million+ business listings nationwide
Easy to Register, Simple to Use
Custom Domain or Forward to Existing Domain
Control Panel with Scoping Protection
.mobi Capabilities [coming soon]
iPhone Application [coming early 2009]

National Network
Inclusion in the Yellow Assistance Ad Network
Increase Loyal Traffic
Enhanced SEO for Increased Visibility
Scoping to Protect Your Territory
National Representation for Your Advertisers
Territory Exclusivity for Publisher Partners

Your Advertisers Tool Kit
Update Listings Anytime
Change & Add Keywords
Upload Videos
Create Printable Coupons
Dynamic Review System

For more information, please feel free to contact Mr. Ashford at james.ashford@indevx.com.

James Ashford, CEO of Yellow Assistance, will be in Atlanta next week to participate in a forum with other Internet Yellow Pages industry leaders. Hosted by the Kelsey Group, the Directional Media Strategies 2008 is a multi-platform opportunity for members of varied media groups across several industries to meet, collaborate and discuss the future of directional media.

Ashford will speak in a staged forum that will explore topics related to the IYP industry, including a focus on the future of online directories, new IYP technologies and techniques that will propel the industry into the next generation.

This is going to be a fantastic opportunity to sit down with other leaders in this industry and talk about the transition of print-centric media to multi-platform resources,” Ashford said.

Exploring innovation, migration and adaptation, The Kelsey Group will focus on the global directional media industry throughout the event, which will take place September 15 through 17 at the Hyatt Regency Atlanta.

The seminar will give attendees a chance to connect with other senior level executives and entrepreneurs. The Virtual Conference will also be updated throughout the event with a collection of conference materials including speaker presentations, on-site photos and press and blog coverage of the event.

For more information about Directional Media Strategies 2008, visit The Kelsey Group. To learn more about Yellow Assistance, visit Yellow Assistance.

About Yellow Assistance:
James Ashford, CEO of Yellow Assistance, set high sites for his company, not to simply be a part of the IYP business but to reinvent it. To accomplish this, he brought together experts from both the yellow pages and web development fields, leveraging their unique skills and experiences to work toward one common purpose - creating an online yellow pages that will attract loyal users.