October 1st, 2009 | 
Author: Most business owners think that once they have obtained a website it will automatically be visible in Google, Yahoo and Bing. This is usually not the case due to the vast growth of websites over the last ten to fifteen years. In the 1990’s business owners knew that they needed a website, but now almost two decades later not only do they need a website it needs to be equipped with SEO as well. Business owners have to think about what they are trying achieve when it comes to online advertising, who are they trying to sell? For most business owners capturing the local market is the ultimate goal.
To achieve online success within your local market you must gather information about your business that makes it stand out. Point out the specific features that separates you from your competitors, by doing so you now understand the edge that you have against your competition. Next you will want to do some online research and see who exactly who it is you are competing with in your local area. Evaluate the content of three or four different websites, see what they are doing differently and compare the things that are alike. This will give you excellent insight about your industry and will help you determine your companies strengths and weaknesses.
Once you have completed this, take some time and research different free directory services that allow detailed information to be submitted to there site. The sweet spots are the ones that allow links back to your website,like yellowassistance.com or localndex.com if you can find at least ten of these you will dramatically increase your search engine rankings. This is important because these sites generate substantial amounts of traffic due to the magnitude of inbound and outbound links it has running through it. By submitting to these kinds of sites you are esentially building the same kind of links back to your website which will improve your search engine rankings. You should treat these directories with your utmost attention and patience, the more accurate content you provide the better your business will surface. Inaccurate information or limited content not only could loose a potential sell for your business but it can also effect your search engine rankings as well.
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October 4th, 2009 1:20 pm
Thank you for another great post.
I look forward to many more entries with high quality info.
I’m a marketer myself and your information always seems to get my business brain going!!
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October 8th, 2009 11:27 am
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November 26th, 2009 6:04 pm
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February 15th, 2010 3:20 pm
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February 26th, 2010 9:25 pm
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March 10th, 2010 11:11 pm
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